Latest from Dr. Tantillo
The Marketing Lens · Substack · Nov. 1, 2026
The Wizard Never Gave the Scarecrow a Brain
What The Wizard of Oz teaches about personal branding.
Newsmax Column · Oct. 1, 2026
As ’26 Midterms Loom, GOP and Dems Have Entitlement Myopia
Neither party understands how to market itself to the electorate.
Coming January 2027
People Buy Brands, Not Companies
How to Build a Personal Brand That Wins Clients, Customers, and Careers.
Dr. John Tantillo
The Marketing Doctor will help you "Go Brand Yourself!"
Dr. John Tantillo "The Marketing Doctor" is your marketing and branding expert. With a doctorate in applied research psychology and years of experience as an award-winning advertising agency owner, John can assist you in your marketing efforts by combining solid strategy and creative tactics. This strategic and tactical approach means results for you, your business, or your brand. Explore whether Tantillo’s take on marketing and branding resonates with you and find out how he can assist you or your business.
Branding
Branding is a technique used in marketing to promote a product or service. Marketers have “formally” defined, a brand: as “a name, term, symbol or special design, intended to identify a product or service.” This definition was adequate for a time, long, long ago.
Marketing
It’s been said that “Marketing is sales with a college education.” Yes, Marketing is that and more. It’s the art and science of satisfying customer needs. This means that when all is said and done, marketing is not about you, it is rather all about the customer.
Personal Branding
Do you feel your brand needs some alternations to achieve your business or career goals. Dr. Tantillo has some tools that will help you to “Go Brand Yourself!” Learn how to utilize the same techniques that Fortune 500 companies implement to sell their products and services.
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Recent
Television Appearances
Check out some of Dr. John Tantillo’s TV appearances and other video content
Book the Marketing Doctor
as your next speaker!
Book Dr. John Tantillo for your next television/radio guest interview!
10 Reasons to Book Dr. John Tantillo as Your Marketing & Branding Guest Specialist.
10 Reasons to Book Dr. John Tantillo as Your Marketing & Branding Guest Specialist.
Book the Marketing Doctor
as your next speaker!
Book Dr. John for your next television/radio guest interview!
10 Reasons to Book Dr. John Tantillo as Your Marketing & Branding Guest Specialist.
10 Reasons to Book Dr. John Tantillo as Your Marketing & Branding Guest Specialist.
The Marketing Doctor
About
Known as “The Marketing Doctor,” Dr. John Tantillo created the brand name “The O’Reilly Factor” and is a Newsmax contributor whose weekly column, The Marketing and Branding Lens, looks at the news through a marketing lens. He teaches at Touro University’s Graduate School of Business and is the author of the forthcoming People Buy Brands, Not Companies (January 2027).
Contact
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About
Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political Vanguard. Before writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.
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If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!
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