The Second Opinion Your Marketing Department Won’t Give You.

 I work with CEOs who need the leverage to force real change in how their company markets itself — using what I call the second-opinion model, built specifically to avoid groupthink. I’ve built a reputation for taking on the sacred cows of the advertising and marketing establishment, which means I create the kind of discussion where nothing is off the table.

Money gets wasted and targets get missed because marketing departments and outside agencies are often running on autopilot when it comes to building brands. I bring a rigorous ROI review to every engagement — pairing a deep read on the psychology of your marketplace with a practical, bottom-line approach that helps your organization streamline its marketing and understand, often for the first time, why it isn’t working. It all comes back to the one thing most companies forget: it’s not about you, it’s about the customer.

Enterprise engagements are scoped to the company, not sold off a menu — every organization’s marketing culture is a different problem. Tell me where things are stuck, and I’ll tell you honestly whether I can fix it.