The O'Reilly Factor

Image of Bill O'Reilly in a newsroom that was included in the article about John Tantillo in Rolling Stone Magazine

Bill O’Reilly: The Truth About Fox News’ Number-One Bigmouth

Rolling Stone

Article excerpt: “But according to Cullinan, the title actually derives from a term O’Reilly became familiar with in the mid-1980s, when his friend John Tantillo came up with a phrase to describe the small distortions and subtle shadings that seemed to shape O’Reilly’s reality. “Tantillo once remarked that everything that transpired around Bill had what he called an ‘O’Reilly factor’ to it,” says Cullinan.”

From Nickname to Brand Name

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First Meeting with Bill O’Reilly

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Branding 101: It is all in the name

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John Tantillo - Marketing Doctor
The Marketing Doctor
About

Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political VanguardBefore writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.

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Doc@JohnTantillo.com

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    About

    Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political VanguardBefore writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.

    Subscribe

    If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!


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