Campus: Touro – Graduate School of Business
John Tantillo, Ph.D. is a Social Media Marketing Professor for the Touro Graduate School of Business. www.drjohntantillo.com. He is a nationally known branding/marketing expert who is seen weekly on NewsmaxTV where he is a contributor. In addition to his television appearances his opinion column “The Marketing and Branding Lens’ ‘ analyzes the topics of the day using these two essentials disciplines. Dr. Tantillo also assists small businesses as an independent consultant for the NYC Department of Small Business Services. His commitment to teaching his courses in an applied, intellectually stimulating, and stress-free environment makes him popular with students and why Dr. Tantillo’s classes have high registration counts.
Dr. Tantillo received his doctorate in Applied Research Psychology from Hofstra University and has worked on local/national campaigns, where his work as an art director/creative officer won him many industry awards.
As an applied research psychologist, Dr. Tantillo currently uses his background to assess the problems which businesses and brands face. For Dr. Tantillo, Marketing is all about satisfying customer needs; while branding establishes the benefits that keep consumers purchasing.
Dr. Tantillo has written numerous articles that have been published in major US news organizations which include, FoxNews.com, Washington Times, The Daily Caller, and Talkers Magazine. His columns have reached millions of readers over the years He has also appeared on the national US and Foreign TV/radio programs and has recently appeared numerous times On French Television where he explained the “Trump Brand to over four million viewers as well as appearing on the BBC’s popular radio show “Newsday,” where Trump and Political slogans were discussed. https://johntantillo.contently.com
Dr. Tantillo enjoys a robust social media following and frequently communicates with his 48,000 engaged Twitter followers on the topics of branding, politics, and culture. @marketingdoctor
As the author of the popular book, “People buy brands, not companies,” he counsels clients on the value of individual products/services (Brand) rather than on the company’s corporate identity. https://www.amazon.com/People-Buy-Brands-Not-Companies/dp/0984436707