Dr. John Tantillo, Branding and Marketing Expert Gets Full-Time Academic Appointment
Branding and marketing expert Dr. John Tantillo has been appointed a full-time Assistant Professor of Marketing and Management at Touro College’s Lander College For Men in Queens, New York, beginning Sept. 1, 2021.
Dr. Tantillo, who is seen weekly with Alison Maloni every Wednesday on John Bachman Now’s Brand Power segment and writes his Marketing and Branding Lens column for Newsmax, is very enthusiastic about this opportunity.
“Marketing is all about establishing the beneficial difference for customers. Today more than ever, prospects want impactful information based on data, not merely opinion,” Dr. Tantillo said. “Adding scholarship and research to practical thinking forms the solid foundation for discussion, where consumers can act and satisfy their needs.”
One of Tantillo’s prime objectives during his first full-time year is to prepare Touro Lander College for Men students with the tools necessary for entering the marketplace.
This “tools acquisition process” begins at orientation. Students are made aware of precisely what employers are looking for in candidates and continue with a user-friendly program that dynamically advises students precisely what works in job search activity. For Tantillo, Career Development professionals play an integral role and why his students will be encouraged to participate in ALL Career Development activities actively.
“A visit to our Career Development Center must start immediately when students begin their academic studies at Touro,” says Tantillo. He continues, “One does this by incorporating these information-rich visits into individual course assignments that are designed to both academically challenge as well as practically inform students the best way Go Brand Themselves for their career success.”
Another imperative for Tantillo is to “make” marketing at Lander College a first-choice or even a minor area of study at the college he teaches. “Our business students must “understand that marketing is not only the most interpersonal of all the business disciplines but also the most important,” says Tantillo. He continues, “It’s this simple: Marketing gets us to look at business from a different perspective—what do consumers really want? I believe this approach will make accounting and finance students consider a marketing minor if they want to be genuinely well-rounded professionals.”
In addition to teaching full-time for Touro’s Lander College for Men,
Dr. Tantillo has a doctorate from Hofstra University in Applied Research Psychology, a Master’s Degree in Experimental Psychology from Queens College of the City of New York, and a Bachelors from St. Francis College, Brooklyn, NY.
Dr. John Tantillo is a marketing and branding expert known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the day’s issues and personalities utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard and a highly regarded Professor of Social Media Marketing, Digital Marketing, and Brand Management. He is the author of “People Buy Brands, Not Companies” and the Udemy course “Go Brand Yourself!” Dr. Tantillo is also the host of the popular podcast BrandTalkk, another way to talk seen on YouTube and Facebook every Thursday at 3 pm EST, as well as heard through your podcast provider of choice. You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo.