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Go
Brand Yourself!

From the moment, you decide to identify yourself or your company with a name; you are “Branding Yourself,” whether you like it or not.

It should be said from the “get-go “branding is more than a name.”

Many stop there, at the name stage—a major mistake!

Branding is the “name, term, symbol, or special design that is intended to identify a product.”
It should also be mentioned that branding has evolved and also encompasses those attributes and perceptions that are associated with the brand.  And it is this idea that will alter how you perceive personal branding from this moment on!

To be an effective brand, you must control this part of the branding formula.  These characteristics (perceptions) are referred to as “brand position,” and are an integral component of marketing yourself or your company— today and for the future.

Position for the marketed-oriented is the unique place that the brand holds in the customer’s mind.  Dr. Tantillo assists you in developing your personal brand or position by applying the same tactics that marketing-oriented companies utilize when they “go brand” their own products and services.  By identifying their successful strategies, we will, in turn, assist you to “Go Brand Yourself!”

When you think of yourself as a brand manager, it then becomes your responsibility to control your position—those perceptions your customers have of you (or your product/company), so that they know exactly what your brand means to them within the benefits decision-making process.

Dr. Tantillo introduces the importance today of ABB—Always Be Branding to keep up with the competition.  ABB means observing how your brand “stacks up” continually with other competitive brands within your marketplace. Dr. Tantillo constantly reminds his protégé’s—what worked before, might not work in the present because things change so quickly.

For corporate brand Fedex, their speed/reliability position may have been the best position when it was first introduced to their Target Market, a few years ago.

However, times do change, and a new position may be necessary to continue to be relevant to changing customer needs and wants.  With cost, a significant factor in the decision-making process today, perhaps customers don’t always “absolutely, positively” have to get their package delivered overnight.

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Go Brand Yourself!
Online Course

Are you happy with your present business success or even yourself—job, career, relationships?

The “Go Brand Yourself” online course will assist you by providing the principles that Fortune 500 companies use to Go Brand Themselves.
Learn by doing Dr. Tantillo’s proprietary Brand Exercises: Brand and Target Market Discovery checklists, as well as reading his popular book, “People Buy Brands, Not Companies.”
The course consists of five, lectures which provide guidance and structure needed in becoming the happy and successful brand within your business and personal life.
If you feel stuck either professionally or personally—Go Brand Yourself is the first step in becoming the brand you truly want to be!

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What Will You Learn?

Goal
You will have a better understanding of your brand as well as appreciate that branding is a lifelong process that will need alterations from time to time to best meet the needs of your customers(friends, colleagues, and loved ones).
Objective
You will be able to better assess what your customers needs by utilizing the technique learned from taking this course. This means having a better chance of getting the job you want, succeeding in relationships which are important or achieving sales goals for your business. You will simply learn a life’s progress report.

Register today to
Go Brand Yourself!

GET A FREE 15 minute online Q & A Consultation with Dr. John Tantillo after taking the course

Get in touch

Give “The Marketing Doctor“ a call or simply send him an email anytime you want. John is open to all suggestions from his audience.
Address
66-92 Selfridge Street Suite 6H Forest Hills, New York 11375
Call
+1-917-687-3900
Email
doc@johntantillo.com
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John Tantillo - Marketing Doctor
The Marketing Doctor
About

Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political VanguardBefore writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.

Contact
+1-917-687-3900
Doc@JohnTantillo.com

If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!

About

Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political VanguardBefore writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.

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If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!

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