

Known as “The Marketing Doctor,” Dr. John Tantillo created the brand name “The O’Reilly Factor” and is a Newsmax contributor whose weekly column, The Marketing and Branding Lens, looks at the news through a marketing lens. He teaches at Touro University’s Graduate School of Business and is the author of the forthcoming People Buy Brands, Not Companies (January 2027).
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Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political Vanguard. Before writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.
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