Could an animal spokesperson work for your business?

Can animal spokespersons work for your business?

Can an animal spokesperson work for your business? Just ask Bell Environmental (BE), the NYC-based pest control company that wanted to stand out from the competition. They decided to use “Man’s (and woman’s) best friend,” Dog, to get the attention of a Target Market who had little interest in this product category.

Using their animal spokesperson, Roscoe, they alerted potential customers that a brand could solve their bed bug problem in a compassionate but efficient way.

The bed bug Dog

With the help of their direct but creative promotional team, Bell Environmental did the impossible. They got consumers talking about bed bugs by using an animal spokesperson–Roscoe, the bed bug dog.

For the marketing-oriented professional

The secret in promoting your business is to assess whether a spokesperson will differentiate you. Will a benefit resonate with your present and future customers. When you achieve that, you will attain success.

Here is the advertisement that started it all.

But how do Fortune 500 companies utilize Animal Spokesmen to get through the clutter and get you to remember what these Madison Avenue icons are?

Well, here is the answer to the question–Can animal spokespersons work for your business? If you know the brand and buy it, the answer is an overwhelming YES.

Why not contact JT, aka John Tantillo, branding and marketing expert, to chat about branding, marketing, and of course, how best to “GO BRAND YOURSELF!” doc@johntantillo.com

Dr. John Tantillo is a marketing and branding expert known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the day’s issues and personalities utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard and a highly regarded Professor of Social Media Marketing, Digital Marketing, and Brand Management. He is the author of “People Buy Brands, Not Companies” and the Udemy course “Go Brand Yourself!” Dr. Tantillo is also the host of the popular podcast BrandTalkk, another way to talk seen on YouTube and Facebook every Thursday at 3 pm EST, as well as heard through your podcast provider of choice. You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo.