
Branding Essential Know your target market. This is a branding fundamental and an integral part of the “Go Brand Yourself! Process. Said another way, this approach is the strategy for your marketing success. Thoroughly understanding this essential branding is crucial. And It’s Knowing the wants and needs of your Target Market so that you can...
Can animal spokespersons work for your business? Can an animal spokesperson work for your business? Just ask Bell Environmental (BE), the NYC-based pest control company that wanted to stand out from the competition. They decided to use “Man’s (and woman’s) best friend,” Dog, to get the attention of a Target Market who had little interest...
Personal branding is not just for business anymore Bottom line, personal brands that fail have forgotten that the brand must come first. They’ve forgotten their core business, who their Target Market is, and how to remain true to these two things. What better way to understand this dynamic than to remember some of the best...