What’s New
What's New
The latest columns, posts, TV appearances, and news from Dr. John Tantillo, all in one place.
The Marketing Lens · Substack · Nov. 1, 2026
The Wizard Never Gave the Scarecrow a Brain
That man was not a fraud. That man was a marketer. What The Wizard of Oz teaches about personal branding.
Newsmax Column · Oct. 1, 2026
As ’26 Midterms Loom, GOP and Dems Have Entitlement Myopia
Neither party understands how to market itself to the electorate.
Newsmax Column · Sept. 11, 2026
NY’s-21: Credentials Aren’t a Brand, Nobody Buys Your Resume
Credentials are what you have done. A brand is what you mean to somebody.
Go Brand Yourself · LinkedIn
New posts on the 1st and 15th
Personal branding lessons for professionals, business owners, and anyone building a career.
On Air
Newsmax TV and More
Commentary on the brands, personalities, and headlines of the week.
Coming January 2027
People Buy Brands, Not Companies
How to Build a Personal Brand That Wins Clients, Customers, and Careers. The updated edition.
Free Guide for Authors
Marketing Your Book on a Budget
7 things every author should do before spending a dime.
Free Guide for Small Business
Small Business Marketing Diagnosis
A quick checkup on whether your marketing is still working.
Follow Dr. John Tantillo
The Marketing Doctor
About
Known as “The Marketing Doctor,” Dr. John Tantillo created the brand name “The O’Reilly Factor” and is a Newsmax contributor whose weekly column, The Marketing and Branding Lens, looks at the news through a marketing lens. He teaches at Touro University’s Graduate School of Business and is the author of the forthcoming People Buy Brands, Not Companies (January 2027).
Contact
If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!
About
Known as “The Marketing Doctor”, Dr. Tantillo created the brand name, “O’Reilly Factor.,” and is currently an Opinion Writer for Newsmax and Political Vanguard. Before writing for these two publications, Dr. Tantillo was the Branding Editor for Fridge Magazine, the publication for small business owners and entrepreneurs.
Subscribe
If you wish to receive our latest news in your email box, just subscribe to our newsletter. We won’t spam you, we promise!
Site Secured by:
