Your Brand Has a Pulse. Let’s Check It.

You built a business because you had something worth putting out into the world. The problem is rarely the product — it’s that nobody’s translating what makes it worth buying into something a customer actually understands

I worked as an independent consultant for the New York City Department of Small Business Services, which means I know what’s working right now, not what worked ten years ago. I also ran my own small business for over thirty years — I understand what keeps you up at night, because I’ve lived it. My approach is what I call Go Brand Yourself: differentiate from the competition by focusing on what your customer needs, not what you think they need. I keep it a cordial, open conversation — ask me anything, anytime.